Annual in-person conference on Conscious Business Education

20 – 21 June 2024

Conference Venue

NOVA School of Business and Economics
 – Carcavelos Campus –
Rua da Hollanda #1 / 2275-405 Carcavelos

5 reasons to participate

  • 1
    To explore and exchange innovative ways to teach conscious business practices
  • 4
    Discuss how to advance research & teaching of humanistic, ethical, regenerative, purpose-driven and stakeholder-inclusive business practices
  • 2
    Learn about 21 innovative university courses on conscious business
  • 5
    Find relevant partners to collaborate and network on conscious business
  • 3
    Network with like-minded academics
  • 6
    Meet with 50 European Conscious Business Leaders to debate “Developing young conscious leaders ! The role of Universities and Businesses” with network dinner in a pictorial location in Barcelona
  • 1

    Learn  about and add to 21 innovative conscious business courses

  • 2

    Explore & debate ways to teach conscious business

  • 3

    Identify how to best use our course material in your lectures

  • 4

    Network with like-minded professors, researchers and conscious business leaders

  • 5

    Become part of our movement to change the way business is educated


Entrance to the 2-day conference is free of charge.

Travel, hotel & meals are not included in entrance.


June 20
  • 09:00 am

    Opening the secondannual Conscious Business Education Conference by

    Prof. Christian Schmidkonz, Academic Director of the Conscious Business Education Program & Luis Veiga Martins, NOVA SBE

    Welcome by Director General NOVA SBE

  • 09:30 am

    The current state of the Conscious Business Education Project

  • 10:00 am

    Introduction to the Conscious Business Education Curriculum – overview & expedition

  • 11:00 am

    Networking Coffee

  • 11:30 am

    Key Note by Prof. Dr. Karen Maas (Academic Director of Impact Center Erasmus)

    “From Purpose to Impact : Laws, regulations and business models”

  • 12:15 pm

    Roundtable discussion on Impact Creation with Purpose.

    Participation of 

    • Prof. Karen Maas (ICE)
    • Dr.  Jay Jakub, Executive Director, Economics of Mutuality
    • Pedro Norton de Matos, CEO ACADEMIA G Sustainability for all
    • Tim Eaves (Conscious Enterpreneur and president Capitalismo Consciente España)
  • 13:15 pm


  • 15:00 pm

    Designing comprehensive Conscious Business Studies (Cluster Workshops)

    º Course Material Overview

    º Questions, observations, feedback based on teaching experience from audience

    º Designing a comprehensive study program for the Cluster – what subjects should students learn about conscious business

  • 17:00 pm

    Designing Conscious Business Studies : bringing it together

    º Workshop debriefs

    º Designing comprehensive Conscious Business Studies – what subjects students should learn about conscious business

    º Co-creation

    With participation of

    Dr. Luis Gerardo Gonzalo Lopez (Tecnológico de Monterrey)

    Prof. Michael Pirson (Humanistic Leadership Academy)

    Prof. Christian Schmidkonz (Munich Business School)

  • 18:00 pm

    Wrap Up of Day 1

  • 19:00 pm

    Invitational Networking Dinner @ NOVA Rooftop Restaurant

    with conference participants, NOVA faculty, conscious business leaders

June 21
  • 08:45 am

    Welcome to Day 2

  • 09:00 am

    Panel Discussion

    “Creating a platform to change business education”

    Moderator : Konstantin Mudrack, Program Director Conscious Business Education Project

    With participation of

    • Dr. Marcos Eguiguren (Barcelona School of Mgmt)
    • Prof. Michael Pirson (President “Humanistic Leadership Academy”)
    • Uli Martinez (Beyond Zero)
    • Dr. Jay Jakub, Executive Director, Economics of Mutuality
  • 10:15 am


    WS 1 : Train-The-Trainer & Certification Program for Conscious Business Education

    • Lead : Prof. Jaroslava Kubatova (Ph.D.) – Palacký University
    • Participation of :

      • Prof. Michael Pirson, Fordham University & President ‘Humanistic Leadership Academy’
      • Dr. Luis Gerardo Gonzalo López, Tec. de Monterrey
      • Prof. David Kosina, Ph.D., Palacký University

    WS 2 : Exploring research & publication collaborations on conscious business

    • Lead : Jacqueline Scheidsbach – Impact Center Erasmus
    • Participation of :

      • Dr. Jay Jakub, Executive Director, Economics of Mutuality
      • Prof. Ricardo Zózimo, NOVA SBE

    WS 3 : Exploring a Conscious Business Education Alliance

    • Lead : Dr. Marcos Eguiguren – Barcelona School of Mgmt
      • John Peter Kaites, Dean of the Colangelo College of Business at Grand Canyon University
      • Uli Martinez, Beyond Zero Project
      • Tim Eaves, Presidente Capitalismo Consciente Spain
  • 11:30 am

    Networking Coffee

  • 12:00 am

    Workshop debriefs & voice of the audience

  • 12:45 am

    Becoming a conscious educator

    Moderated dialogue in audience

    Moderators :

    Dorianne Cotter-Lockard Ph.D. (Munich Business School) & Dr. Luis Gerardo Gonzalo Lopez (Tec. de Monterrey)

  • 13:30 pm

    Closure, Take-Aways & Farewell 

  • 14:00 pm


Learn about : 21 courses on how to do business consciously

Keynote by Prof. Karen Maas (Impact Center Erasmus)

Workshops on how to expand Conscious Business Education

Join the debates with the 3 panels

Conscious Business Education is co-funded by the European Union. It is part of the Erasmus+ Programme, Key Action 2 – Strategic Partnerships under the number : 2021-1-DE01-KA220-HED-000027499

Konstantin Mudrack (PROJECT MANAGER)

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