Our current economic system is under rising pressure because of unsustainable exploitation and pollution of planet earth, the population’s high levels of toxic stress and anxiety, and deepening social inequality

Business as usual co-creates those impacts. Business as un-usual can contribute solutions to these issues. Businesses are the dominate drivers for innovation, jobs, and economic wealth, which in turn address real problems of real people. And it is possible for businesses to do this while making healthy profits and without causing ‘collateral’ damage to nature, employees, health, equality, or local communities. This is what Conscious Businesses do!

‘Conscious Business’ refers to conducting business that is purpose-driven, ethical, human-centered, sustainable, inclusive, and beneficial to all Stakeholders – not only shareholders and managers. We believe businesses can be drivers for good, if they design, organize, and create their business consciously.

During the last 10 – 15 years, research demonstrated that consciously led companies created benefits for all stakeholders and prospered financially at the same time, in many cases above and beyond shareholder-driven companies.